Collecting Change for Your Cause

Customers donated more than $4.7 million through the JCPenney Afterschool Round-up campaigns last year. During each 10-day event, shoppers were invited to “round-up” their JCPenney purchases to the nearest whole dollar and donate the difference to the JCPenney Afterschool Fund. JCPenney formalized its commitment to the afterschool issue by making it the Company’s signature cause since 1999. www.jcpenneyafterschool.org

  1. If you have an afterschool program, don’t forget to let JC Penny know about it.
  2. This fundraising methodology is replicable. Even if it’s just with the local pub or restaurant, “rounding-up” the bill (and/or tips) to the nearest whole dollar (or ten dollars, or whatever) on a busy night can become a significant gift, especially if it’s recurring and you capture names and addressed (or email addresses) along the way for those wishing to stay in touch with the cause.
  3. Another variation on this idea is to ask students (or donors, employees, etc.) to collect change at home and from their neighborhoods and/or family and friends for your cause. Check this out: http://www.penniesforpeace.org/

 

One Response to “Collecting Change for Your Cause”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: